News
Sattler AG strengthens its presence in North America:
Established Styrian Company acquires enterprise with 70 staff members in North Carolina
Graz, 3rd December 2010 – Sattler AG/Graz, acting world wide in the field of technical fabrics, especially for outdoor use, acquired the Outdura brand from Shuford Mills LLC., Hudson, North Carolina, USA. This acquisition also includes the purchase of the Shuford Mills' production facility and the employment of around 70 staff members.
'We feel this planned acquisition will support the growth of two great brands – Satter and Outdura. Outdura is one of the most recognized, respected brands regarding outdoor fabrics. It has an extremely talented and customer-oriented team, a strong design department as well as well-trained staff members, says Herbert Pfeilstecher, CEO of Sattler and he adds: 'We are extremely excited about the growth potential of Sattler and Outdura across the US and world-wide. Outdura complements our portfolio perfectly: We increase market shares with regards to outdoor casual furniture and boat-covers and it will enable us to advance sales of our Austrian manufactured awning fabrics. North America will, therefore, become one of the most important markets in this area.'
'We are planning to invest in the Hudson facility and expand its production capability. Thus, we will increase our market presence in North America as well as the growth of the Outdura brand in the casual furniture and boat-cover segments', adds Alexander Tessmar-Pfohl, COO of Sattler. The acquisition will be finalized at the beginning of 2011 and then 'Outdura Corp.' will start production and sales.
The Sattler Group will increase its annual sales from 100 million to 110 million euros, and the 70 new employees increase the total number of staff to almost 600.
contact:
Dagmar Kern, +43-0316-4104534
dagmar.kern@sattler-ag.com

